The 2023 BMW X4 M is a true conundrum. With its sleek and sporty design, it almost masquerades as a high-performance sports sedan. The fastback roofline, bulging fenders, and aerodynamic curves are a feast for the eyes. But as soon as you step inside and take a seat, you’ll be reminded of its true identity – a powerful and agile SUV.
Built on the foundation of the angular and dominant X3 SUV, the X4 M packs a punch in terms of performance. It’s equipped with a turbocharged engine that can unleash a whopping 503 horsepower in Competition mode. Our test drive was a thrilling experience as we watched the X4 M reach 100 km/h in just 3.2 seconds – a feat that is sure to turn heads.
So, does the 2023 BMW X4 M look more like an SUV or a sports sedan? The answer is a bit of both. But regardless of its appearance, one thing is for certain – this vehicle is a powerhouse that will deliver an unforgettable driving experience.
The X4 M is a beast on the road, boasting ferocious acceleration that demands a stiff suspension, fine-tuned for peak cornering performance. This unwavering focus on handling may come at the cost of a cushy ride, but with such raw power, comfort is just a small sacrifice.
Aside from its challenging handling, the X4 M boasts an array of luxurious features befitting its high-end price tag. But if you need a more practical option for hauling people and cargo at lightning speeds, the X3 M might be a better choice.
What’s new for 2023?
For the 2023 model year, BMW decided to keep the X4 M and X4 M Competition exactly as they were after a revitalizing overhaul in 2022. Although the Competition model boasts a tantalizingly powerful engine, its rigid suspension system is not for the faint of heart. If you’re looking for a car that can handle the rigors of daily life, we suggest you put your wallet away and go for the standard X4 M instead. This option offers a perfect balance between power and comfort, making it a smarter choice for everyday driving.

Investing in the Driver Assistance Pack Plus is like adding a personal chauffeur to your driving experience. With its adaptive cruise control and cutting-edge driver assistance features, you’ll be able to sit back and enjoy the ride. But wait, there’s more! The Executive package is like having a personal butler for your car, offering luxurious amenities such as an onboard Wi-Fi hotspot, a head-up display that displays vital information right in front of you, heated front and rear seats that will keep you cozy on those chilly mornings, a heated steering wheel for added comfort, a wireless smartphone charger for those on-the-go moments, and self-parking functionality that will make parking a breeze.
Engine, transmission, and performance
The X4 M and its competition model are beasts on the road, boasting a turbocharged straight-six engine and a sleek eight-speed automatic transmission. With the X4 M delivering a whopping 473 horsepower and the competition model surpassing that with 503 horses, these cars are ready to gallop. We put the competition model to the test on our track and were blown away by its ferocious acceleration, reaching 100 km/h in just a lightning-fast 3.2 seconds.
It even left its main competitor, the Mercedes-AMG GLC63, in the dust with its slower 3.6-second acceleration. The X4 M Competition outdid even BMW’s own M3 sports sedan, which was rear-wheel drive at the time, by harnessing the extra power from its standard four-wheel drive system. These beasts are ready to conquer the road.


The X4 is a powerhouse on the road, a true thrill-seeker with its masterful driving character. But the M department, masters of automotive excellence, took it to the next level by fine-tuning the chassis for a firmer grip and sharper handling. The result? Unmatched cornering prowess and a driving experience unlike any other.

Fuel consumption and MPG in practice
When it comes to muscle-packed SUVs, fuel efficiency usually takes a back seat, and the X4 M is no exception to this rule. With its woefully inadequate EPA ratings of 15 mph in the city, 20 mph on the highway, and 17 mph in mixed traffic, it’s a far cry from the fuel-sipping machines we yearn for. The Porsche Macan GTS may dominate at 22 mph on the Autobahn, and the Alfa Romeo Stelvio Quadrifoglio may be a close runner-up at 23 mph, but the X4 M Competition sets itself apart from the pack by delivering the unexpected.
On our high-speed run down the Autobahn at 75 mph, this beast of a machine took us by surprise by reaching a staggering 26 mph. Meanwhile, the Stelvio Quadrifoglio barely managed 21 mph, and the Macan GTS was limited to a mere 22 mph. The X4 M Competition proves that sometimes, first impressions can be deceiving, and this high-performance SUV is ready to defy expectations.


Interior, comfort, and cargo
Indulge in a driving experience like no other with the X4 M’s luxurious and athletic interior. Every detail has been thoughtfully crafted with quality materials, creating a driver-centric layout that offers ease and comfort. Slip into the 14-way power front seats, wrapped in supple leather, and adjust to your perfect position with ease. Enjoy a wealth of premium features, such as a power tailgate, dual-zone climate control, mood-enhancing interior ambient lighting, heated front seats, and an expansive panoramic sunroof. The X4 M is designed to elevate every journey to a whole new level of sophistication and style.

The elegant slope of the roof may seem like a hindrance, but surprisingly it doesn’t diminish the comfort of the rear seats. Even those of average height will find themselves cozily ensconced. Although it may not offer as much storage as the X3 M, the trunk still manages to accommodate a surprising amount. We fit eight carry-ons with ease and, with the flick of a wrist, folded down the rear seats to reveal a total of 18 spots for our belongings.
Infotainment and connectivity
The X4 M line boasts a 12.3-inch infotainment touchscreen that displays the sleek BMW iDrive interface in its latest iteration. Guided by seamless navigation, each model is also equipped with both Apple CarPlay and Android Auto connectivity. Upgrade to the Executive package for a seamless driving experience with the addition of a built-in Wi-Fi hotspot and a wireless charging station for your smartphone. Say goodbye to outdated analog instruments, as the X4 M and X4 M Competition come equipped with a dynamic 12.3-inch digital display. And, for music lovers, a stunning 16-speaker Harman/Kardon stereo system is included as a standard feature at no extra cost.
Safety and driver assistance functions
Embark on a journey of unparalleled safety with BMW’s Active Driving Assistant, now standard in every X4 M model. This innovative system includes essential driver assistance features that elevate your driving experience to new heights. However, for those seeking even more advanced technologies, BMW has you covered with a range of optional upgrades.
But don’t just take our word for it! To experience the X4 M’s superior crash protection, visit the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS) websites and see for yourself.
With safety as our top priority, BMW equips every X4 M with key security features, including automatic emergency braking with pedestrian detection and lane departure warning, providing you with peace of mind on every journey. And for an even more relaxed driving experience, upgrade to our available adaptive cruise control. Trust us, the X4 M has you covered, from the first mile to the last.

Warranty and Maintenance Coverage
Discover the peace of mind that comes with owning a BMW X4 M or X4 M Competition. With a shimmering 4-year warranty and a bold 50,000-mile powertrain guarantee, you can drive with confidence knowing your BMW is protected. Plus, enjoy three carefree years of maintenance, all for free. While other brands like Mercedes-AMG may fall short, the BMW X4 M rises above the competition, offering unmatched warranty and maintenance benefits.
Unleash the full potential of your BMW X4 M 2023 Competition with a starting price of EUR 81,595 or EUR 86,345, and experience the thrill of driving with unparalleled security.