Electric Brands is introducing a new electric car resembling the classic BMW small car, known as the Isetta. The Isetta has always been associated with complexity, even in its original version from the 1950s. Originally, the Isetta was not an independent BMW model but was produced under license by an Italian manufacturer, which itself was initially a refrigerator and motorcycle producer. Now, the Isetta is making a comeback in the form of several electric replicas, which are not straightforward to comprehend.
One such replica is the Microlino, created by the Swiss Ouboter family, who primarily specialize in kick scooters and e-scooters. Initially, the German company Artega was supposed to be the production partner for the Microlino, but the Swiss and the German company had a falling out.
Nevertheless, the Microlino is currently being produced with the help of an Italian partner. Artega, which had planned to launch its own version of the Isetta called the Karo, no longer exists as it was acquired by Electric Brands AG from Lower Saxony. Electric Brands AG is now introducing another electric Isetta clone called the Evetta, which will serve as a competitor to the Microlino.
The Evetta will be available as a sedan, convertible, or flatbed model. Electric Brands has already released the XBus, a modular electric transporter, so they have some experience in the automotive industry. The Evetta will be a two-seater vehicle, with the convertible version resembling a Speedster with its short windshield and rollover humps. However, unlike the Citroen C3 Pluriel, the roof of the Evetta Openair is completely removable instead of being folded and sunk in the rear.
The standard variant of the Evetta features the iconic Isetta look, with a front-opening refrigerator door that integrates the steering wheel. The car measures 2.45 meters in length, 1.42 meters in width, and 1.46 meters in height, weighing 655 kilograms. Its electric motor provides a continuous power of 15 kW (20 kW) and a peak power of 22 kW (30 hp), allowing it to reach speeds of up to 90 km/h. The maximum torque is 80 Newton meters, and the Evetta Prima has a battery capacity of 14 kilowatt-hours.
The Evetta Openair, the convertible version, is also expected to have a front-opening door, but the further technical review is required before a final decision is made. As a precaution, the designers have included deep side entrances in the convertible design. The standard version comes with an 18-kilowatt-hour battery, offering a range of up to 240 kilometers. Both the 18-kilowatt-hour and the 14-kilowatt-hour battery options can be charged using a type 2 plug or a household socket.
The pricing of the Evetta models is confident, with the introductory version, Prima, limited to 1,954 units, priced at around 16,000 euros. A better-equipped Limited Edition is available for 19,540 euros. The Cargo variant, planned for series production, is expected to cost around 18,500 euros. The convertible version is priced at approximately 21,000 euros, with the Limited Edition variant costing 33,333 euros. The convertible model is limited to 999 units in its First Edition.
The Evetta, including the convertible version, is already available for ordering. The initial production goal is to sell 5,000 Evettas in the first year, with a target of 30,000 to 40,000 units per year in subsequent years. This ambitious target relies on more than 800 sales and service partners across Europe, including 250 in Germany.
Originally, the production of the small electric car was planned in Göttingen, Lower Saxony, but Electric Brands changed its production partner at the beginning of 2023. Dutch contract manufacturer Nedcar will now produce the Evetta starting in early 2024, with the first customer deliveries expected in the first quarter of 2024.
The coexistence of various Isetta replicas, such as the Microlino and the Evetta, as electric mini-cars remains to be seen. The Evetta sets itself apart with its convertible and cargo versions. Achieving medium five-digit production figures by the end of 2024 will be a challenge, and it remains to be seen whether the market will embrace these electric Isetta replicas.