Lancia, an Italian automotive brand under Stellantis, has been exclusively offering the Ypsilon model in Italy for several years. As the undisputed market leader in the B segment, Lancia aims to maintain its presence in the current market while preparing for a new era. Luca Napolitano, the CEO of Lancia, has provided insights into the brand’s future, outlining plans to introduce new models and expand into multiple markets starting in 2024.
- Enhancements in Connectivity and Aesthetic Appeal: Lancia has made subtle upgrades to the Ypsilon for the 2023 model year, with a focus on improved connectivity and visual enhancements. While the exterior design remains unchanged, the interior now features an inductive charging cradle for smartphones, a seven-inch touchscreen infotainment system supporting Apple CarPlay and Android Auto, and a display for the new reversing camera. The range of exterior paint colors has been expanded with the introduction of the new Verde Rugiada color. Furthermore, the interior has received updates such as blue trim strips, green multicolor accents, and a refreshed instrument cluster with new graphics. Notably, Lancia has also introduced seat covers made from recycled plastic, highlighting its commitment to sustainability.
- Mild Hybrid Powertrain for Improved Efficiency: In line with the brand’s focus on reducing consumption and emissions, Lancia has equipped the Ypsilon with a mild hybrid powertrain for the 2023 model year. The combination of a one-liter three-cylinder petrol engine, a twelve-volt electric motor, and a lithium battery results in a power output of 70 hp. This hybrid setup allows for improved fuel efficiency while minimizing environmental impact. Additionally, Lancia continues to offer a 1.2-liter engine with 69 hp specifically designed for LPG operation, providing customers with an alternative powertrain option.
- Pricing and Model Variants: Ypsilon’s prices in Italy start at 15,250 euros. Lancia offers the small car in various equipment versions, including Silver, Silver Plus, Ecochic, Gold, Gold Plus, and a special model in collaboration with Alberta Ferretti. These different configurations provide customers with a range of options to suit their preferences and requirements.
- Lancia’s Legacy and Special Series: Lancia has a rich history of offering the Ypsilon model, spanning four generations over 38 years. With over three million units sold to date, the brand has enjoyed considerable success. Moreover, Lancia has introduced 36 special series, showcasing its commitment to exclusivity and luxury.
Conclusion: While Lancia’s current focus lies on refining the Ypsilon for the 2023 model year, the brand is gearing up for a new era starting in 2024. With plans to introduce new models and expand its presence to various markets, Lancia aims to leverage its heritage and continue delivering innovative and appealing vehicles to customers worldwide.